Portrait of Dipanjan Chatterjee

Dipanjan Chatterjee

Dipanjan is a vice president and principal analyst at Forrester, where he leads the brand strategy practice. His work covers topics including strategies to drive business and brand value, the future of digital brand experience, emotions and the humanity of brand in a world of machines, measurement frameworks to make sense of brand, analytical models of consumer brand perception and choice and future trends like the evolution of gender and its impact on marketing.

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Sports, Politics and Brands: A Volatile Mix at the Olympic Games


Advertisers cannot escape the social spotlight that comes with marketing overseas.