Diana Pearl

Diana Pearl

Deputy Editor, Brands
Diana is the deputy brands editor for Adweek and managing editor of Brandweek. Previously, she was a writer and reporter at People Magazine. Diana covers the business of brands, with notable reports on the waning influence of Victoria's Secret, the rise of Casper and more. She has a degree in magazine journalism and history from Syracuse University.

For Small Businesses, Looting Made an Already Difficult Situation Nearly Impossible

They were already struggling after being closed for months because of Covid-19.

In the Time of Coronavirus, Online Fitness Platform Obé Has Its Moment

But even for a brand designed for remote use, some pivoting is required.

McDonald’s Ad Remembers Black Victims of Police Brutality and Gun Violence

In addition to saying their names, the chain is also donating to the National Urban League and the NAACP.

Americans Have Been Slow to Embrace Contactless Payments. Coronavirus Will Change That

Covid-19 has already been a catalyst for American adoption of contactless payments.

Allbirds and Adidas Team Up to Reduce the Footwear Industry’s Carbon Footprint

Allbirds and Adidas are going where no shoe brand has gone before: creating a carbon-neutral performance sneaker.

Consumers Want Ads During Covid-19 to Be Hopeful and Supportive, Says PepsiCo Beverages’ CMO

PepsiCo's sruvey found that half of Americans believe the country is more empathetic than it was pre-pandemic.

Popeyes and Burger King’s CEO Says Coronavirus May Permanently Alter the Restaurant Experience

José Cil, head of Restaurant Brands International, discussed what reopening will look like at the conglomerate's locations

US Grocery Prices See the Biggest Jump in Nearly 50 Years

The culprit is rising costs for products including meat and eggs during the pandemic.

July, a New DTC Brand, Reimagines the Window Air Conditioner as Stylish Home Decor

These window A/C units are less utilitarian—and environmentally friendlier, too.

J.Crew’s Glory Days May Be Key to Its Resurrection

After a bankruptcy filing, the brand is looking at a new start, but its past may be its best bet for success.