Portrait of Diana Pearl

Diana Pearl

Diana is the deputy brands editor for Adweek and managing editor of Brandweek. Previously, she was a writer and reporter at People Magazine. Diana covers the business of brands, with notable reports on the waning influence of Victoria's Secret, the rise of Casper and more. She has a degree in magazine journalism and history from Syracuse University.


This is a Profile

The Era of Gap’s Mass Appeal Is Over—But Specialization Could Bring the Brand Back

Retail

Gap seeks to reconnect with its roots and a new customer as the pandemic offers a fresh start.

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Volleyball Star Gabby Reece On How Brands Should Approach Partnerships With Female Athletes

Sports Marketing

Despite persistent sexism in pro sports, Reece sees unique opportunities for female athletes.

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Watching Consumer Behavior Changes Helped Who What Wear Make Pandemic Pivots

Fashion

The shopping-focused fashion site has valuable data for advertisers.

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A Major Marketing Effort Landed Mississippi Its New State Flag

Politics

Jackson, Miss.-based agency Godwin synched 3 campaigns for this undertaking.

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Tata Consultancy Services Marks a November Without a NYC Marathon

Brand Marketing

TCS is spotlighting its apps and tech tools in new campaign.

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How I Am a Voter Recruits Brands in Its Mission to Be ‘Publicists for Voting’

Politics

The nonpartisan organization encourages more Americans to cast their ballots.

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Podcasting’s Greatest Asset Is the ‘Powerful, Intimate Connection’ With Listeners, Says Guy Raz

Podcast

How I Built This host shares his experience at Adweek's How Brands Found Their Voice With Audio event.

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11 Takeaways from ANA Masters of Marketing

Brand Marketing

Why taking a stand is especially important in 2020, and more lessons from this year's virtual conference.

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P&G’s Marc Pritchard Says Platforms Need Long-Term Plans to Remove Hateful Content

Brand Marketing

P&G's Marc Pritchard says brands must 'step up as a force for good.'

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The Pandemic Has Proven That Luxury Isn’t About Products—It’s About Connection

Fashion

Being inaccessible is no longer an option for these companies that once prided themselves on exclusivity.

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S.Pellegrino Is Swapping Cuisines Between NYC and LA in a Bid to Help Restaurants

Food & Beverage

Beloved eateries in each city will swap signature dishes for a week.

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With South by Southwest’s IRL Future in Limbo, Is It Worth It for Brands to Show Up?

Brand Marketing

Marketers are (mostly) confident they can still have an impact on consumers if they have to attend the 2021 conference from home.

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Marc Pritchard Says TV Upfronts Must Evolve and Level the Playing Field

Brand Marketing

P&G's chief brand officer stopped short of pulling out of the annual advertising marketplace.

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How CEO Gary Friedman Built Restoration Hardware Into RH, a Luxury-Brand Juggernaut

Brand Marketing

It was a transformation 20 years in the making.

This is a Profile

Michael Bolton Sings About Broccoli Cheddar Mac and Cheese in New Spot for Panera

Brand Marketing

It's a promotion for chain's latest menu item.