Portrait of Derrick Mead

Derrick Mead

Derrick Mead is director of Brand Communication at Siegel+Gale, the global brand experience firm. He specializes in strategic brand messaging, complex content simplification and information architecture. He has worked with a number of leading brands including Bristol Myers Squibb, Booz Allen Hamilton and Penske.

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What to Keep in Mind When Revamping DEI Strategies

Voice

Your purpose statement is a great place to start when creating more inclusive messages.