Denise Vitola

Denise Vitola is the Managing Director of Makovsky, a New York-based independent integrated communications firm. Makovsky has agency partners with nearly 2,000 professionals in 100 cities through IPREX, the second largest worldwide public relations agency partnership, of which the firm is the founder. 

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Gen X: Ready to Spend, but Snubbed by Marketers?

Performance Marketing

When it comes to marketing, Gen X is like the ignored middle child sandwiched between two larger and louder generations. However, it is also true that Gen X is more [...]