Denis Wilson
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.
Moving On From Publishing Executive: The Song Remains the Same
Media
It’s been nearly six years since I took on the very meta role of directing a publication about publishing. It’s been a period of great uncertainty, innovation, and disruption, all [...]
The Top 12 Media Tech Stories We Published in 2018
Media
From examining the tools needed to capitalize on the subscription boon to exploring how publishers might adapt to voice-driven web experiences, we covered digital media technology from a lot of [...]
The Top 12 Publishing Executive Stories of 2018
Media
The publishing business experienced some big shifts in 2018. Facebook shut off the organic traffic firehouse. Subscriptions became a major focus. SEO came back into style. GDPR gave everyone a [...]
Setting A CDP (Or Any Tech) Up for Success
Media
Last week I wrote a piece on how first-party data is growing in value to marketers and how publishers should respond. As a follow-up I wanted to highlight one of [...]
First-Party Data Will Be Increasingly Valuable to Marketers. Publishers Must Step Up.
Media
It’s been a busy fall. We held two FUSE summits in the past two months – FUSE Media and FUSE Digital Marketing, which focused on digital technology adoption strategies for [...]
Video Q&A: What Marketing Processes or Tasks Will AI Eliminate?
Media
There’s a lot of loose talk around the potential for AI to change the nature of the marketing game, but beyond the buzz it can be hard to tell exactly [...]
Session Spotlight: Learn How Brands Can Take Advantage of CDPs at FUSE Summit
Performance Marketing
In a few short years, customer data platforms (CPDs) have made a big splash on the marketing technology scene. Gartner named them one of six marketing technologies to watch in [...]
Video Q&A: How Will AI Help Marketers Improve Retargeting & Conversion?
Performance Marketing
There’s a lot of loose talk around the potential for AI to change the nature of the marketing game, but beyond the buzz it can be hard to tell exactly [...]
3 Session Highlights for the 2018 FUSE Digital Marketing Summit: AI, Analytics, & How to Size Up Your MarTech Stack
Performance Marketing
The FUSE Digital Marketing Summit is quickly approaching. Subscribers to the FUSE Digital Marketing Newsletter should already have a sense of what we’ll be covering at the summit, but I [...]
Video Q&A: What Marketing Processes or Tasks Will AI Eliminate?
Performance Marketing
There’s a lot of loose talk around the potential for AI to change the nature of the marketing game, but beyond the buzz it can be hard to tell exactly [...]