Debika Sihi
Debika Sihi is an associate professor of business at Southwestern University. Her research explores technological innovations and disruptions in the field of marketing. She has published works in peer-reviewed marketing and business journals and teaches a variety of business courses, including classes on digital marketing and a capstone course with a focus on innovation in business. She is also a member of our Adweek Academic Council.
What Adventure Will You Choose: New or Nostalgic?
A brand story focused on nostalgia may require an offline environment, while one focused on innovation and evolution would benefit from a digital campaign.
The Renewed, Curious Case Study of Johnson & Johnson
The Johnson and Johnson brand will be most strongly impacted by how closely the organization’s actions, cumulatively, align with its brand credo.
The Power of Community Brands in Texas—During Crisis
It’s time to fall in love with brands that delivered to their communities.
TikTok Hashtag Challenges Could Be the Next Recruitment Power Tool
TikTok, the video sharing social network service, has experienced tremendous growth during the pandemic.
How the Dot-Com Bubble Shaped Today’s Super Bowl Ads
The growth of the technology sector is reflected in these ads peppered throughout the more standard Super Bowl commercial lineup.
Retailers Need to Learn How to Effectively Juggle In-Store and Online Shopping
They spread themselves too thin trying to cater to both simultaneously.