Dawn Anderson

Dawn Anderson

Opinion Contributor
Dawn Anderson is senior managing director and global and North America lead for customer insight and growth at Accenture, where she helps clients deliver engaging, personalized and seamless customer experiences. She is an author of Accenture’s 2019 Keep Me Index report, a global analysis of how a company’s customers think, feel and talk about their brand.

How Ma Bell Became a Digital Powerhouse in the Race for Consumer Attention

Yesterday’s cable company is today’s media platform is tomorrow’s immersive virtual experience.