David Yovanno

  • This is a Profile

    Marketing Technology Is Transforming the Way Brands Work With Influencers


    Opinion: AI-powered discovery can help identify trustworthy talent.

    This is a Profile

    How Marketing Technology Is Forever Recasting the CMO Role

    Brand Marketing

    Marketing technology is allowing the traditional CMO far greater transparency when it comes to buying media. It also offer senior marketers greater attribution and measurement of performance.