David Raab

David Raab is a consultant specializing in marketing technology and analytics. His clients include major brands in publishing, retail, financial services, telecommunications, technology, and other industries. His early career was spent in magazine circulation and direct mail continuity marketing. He is founder and CEO of the Customer Data Platform Institute.

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What Is a CDP and How Does It Differ From Other Customer Data Tools?

Performance Marketing

Customer data platforms (CDPs) are picking up steam: Gartner named them one of six marketing technologies to watch in 2018 and the category is expected to reach $1 billion in [...]

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More Choices & Functions Make Buying A CDP More Difficult for Publishers

Media

Not so long ago, all publishers needed to know about their subscribers was their name, address, and expiration date. Today, a customer record can include search requests, content selections, email [...]

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A Practical Guide to Artificial Intelligence for Publishers

Media

Raab Associates recently took an informal census of vendors using artificial intelligence for marketing or customer management. The list, which is nowhere near complete, included more than 120 vendors offering [...]

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How Publishers Can Use a CDP to Manage, Analyze & Act on Their Data

Media

Today’s publishers can gather more types of information than ever about their customers: subscriptions, of course, but also pages viewed, content downloaded, comments posted, ads clicked or ignored, products purchased, [...]

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What Is a CDP & How Does It Differ from Other Audience Data Tools?

Media

Customer Data Platforms (CDPs) are hot: the category first appeared on Gartner’s Hype Cycle this past July and is already expected to reach $1 billion revenue by 2019. Publishers have [...]

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