David Leskusky

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To Sell Marketing Services, Stop Selling Ads & Start Selling Outcomes


One of the first steps to successfully selling content marketing services -- whether sponsored white papers, native web ads, videos, or other -- is to determine the aptitude of your sales staff. [...]

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NAPCO President Dave Leskusky on Why Publishers Must Redefine Themselves


Two years ago we took a step back and looked outside the traditional channel revenue model and what we saw were hundreds of ways we can monetize relevant content and [...]