David Henkel

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5 Ways QR Codes Make Direct Mail Mobile and Interactive

Performance Marketing

One of the newest and most intriguing ways marketers are integrating mobile with the traditional power of direct mail is through QR codes, or Quick Response codes. These two-dimensional barcodes [...]

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Offset the Rising Cost of Mail Through Postal Optimization

Performance Marketing

Co-palletization. Destination entry. Commingling. Welcome to the complex world of direct mail, where there is a lot more to getting letters out the door. If you are like most busy [...]

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The Value of Making the Move to IMB

Performance Marketing

Providing the most comprehensive and cost-effective services to clients is critical for direct mail service providers that want to add value in what continues to be a very competitive marketplace. [...]

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Up to Code

Performance Marketing

Most likely, any business that produces frequent, large mailings has already heard something about the Intelligent Mail barcode (IMB) capability now offered by the United States Postal Service. The fact [...]

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Maximize Results by Minimizing (Expensive) Bells & Whistles

General

Anyone can run a successful direct mail campaign with an unlimited budget. The real challenge is achieving the same kind of results with limited funds. The digital color printing technologies [...]