These Are Adweek’s Podcasts of the Year for 2020
With commuter audiences suddenly not commuting amid the Covid-19 quarantines, many podcasters likely feared the year would be a damaging one for the audio industry. And while professional-oriented shows did [...]
‘OG Influencer’ Paris Hilton: ‘How I Work With Brands Now’
The global star talks brand disruption and going from reality TV to real business exclusively with Adweek.
Bruce Willis Is Back in a New Die Hard… Battery Ad
Advance Auto Parts created a cinematic rug-pull with agency The Marketing Arm.
‘What’s Happened at The Richards Group Sends a Message to All Agency Executives’
By the time The Richards Group founder Stan Richards had publicly apologized for calling a campaign idea “too Black,” the damage had been done. The staff had reportedly been incensed [...]
What the People Behind NYC’s Polarizing New Medusa Statue Want You to Know About It
It turns a demonized victim into a victor, but the artist and backers know that not all applaud the metaphor.
Pornhub’s Ad Implores You to Stop Using Household Objects as Sex Toys
Hey, we all get bored. And a little lonely. But that’s no reason to take your sexual frustrations out on the innocent objects scattered throughout your home. There are devices [...]
This Unnerving Political Ad Uses a Visual Metaphor That Will Stay With You
The bald eagle has always been a complicated icon of the United States. Ben Franklin famously referred to it as a “bird of bad moral character” due to its nature [...]
To Sell a Microwavable Burger, These Ads Celebrate Things That Are ‘Better Than Expected’
The thought of putting a hamburger in the microwave is pretty unsettling to most Americans, and judging by the U.K. ads we’ve seen in recent years for British brand Rustlers, [...]
Dodge’s New Ad Is a Perfect Prequel to Talladega Nights
Did your 2020 Bingo card include “a branded prequel to Will Ferrell’s 2006 film Talladega Nights: The Ballad of Ricky Bobby”? No? Ah, too bad, because that would have been [...]
Bare-Ass Hugh Jackman Proudly Swears to ‘Only Wear’ the Boots He’s Now Endorsing
R.M. Williams finds a truly committed spokesman in painfully funny ad from Ryan Reynolds' Maximum Effort studio.
Bumble Bee Tuna Effortlessly Brushes Off Trump Comments About Its Cans Being Anti-Police Weapons
The brand had opposed the administration's tariffs in 2018, so some see a presidential grudge.
Here’s Ryan Reynolds’ Complete Presentation From Brandweek 2020
If star power were enough, the marketing world would be full of Ryan Reynolds. However, the self-effacing and subversively creative actor has rapidly transcended other celebrities in recent years to [...]
Apple Increasingly Frustrates Helena Bonham Carter by Showing Just How Much a Watch Can Do
In the early 1990s, AT&T famously predicted much of technology’s future in a Tom Selleck-narrated campaign called “You Will.” (See below to revisit the ads, which foresaw everything from remote [...]
Red Lobster and PepsiCo Launch the Dew Garita, the Unofficial Official Cocktail of 2020
The restaurant chain and PepsiCo say it's the first of several menu collaborations.
After 18 Years at One Agency, Global Creative Icon Eva Santos Is Planning Her Next Step
Advertising isn’t a field known for its longevity and loyalty, with top talent and their agencies often parting ways every few years. But for nearly two decades, Eva Santos has [...]