David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

First Union Taps Pile

First Union Corp. is looking to consolidate its direct marketing business, now split among more than a dozen shops, at one or two large direct marketing agencies, sources said. The […]

First Union Puts $30 Mil. Direct Business In Review

BOSTON–First Union Corp. is looking to consolidate its estimated $30 million direct marketing business at one or two agencies, sources said. Currently, the business is split among about a dozen […]

Clarke Goward Wins And Loses

D’Angelo Account Arrives as Eastpak Exits BOSTON–Clarke Goward last week bid farewell to 14-year client Eastpak but welcomed aboard new business from D’Angelo Sandwich Shops. Agency official Mike Norton estimated […]

A Minimal Blues Spot

Holland Mark Bows First Work for Insurer BOSTON–Holland Mark Martin Edmund’s inaugural television commercial for Blue Cross & Blue Shield of Massachusetts uses a stark, hyperrealistic approach. The 30-second spot, […]

Cabletron Initiates Agency Search

Slumping Client Contacts a Dozen Shops for $10-15 Mil. Account BOSTON–Networking company Cabletron Systems has sent requests for proposals to agencies regarding its ad account, which is currently handled in-house. […]

First Union In Review

First Union Corp. is looking to consolidate its direct marketing business, now split among more than a dozen shops, at one or two large direct marketing agencies, according to the […]

Gillette Seeks Interactive Shop

Looking to bolster its presence on the Web and in other new media venues, Gillette Co. has begun a search for a lead interactive agency. The Boston-based shaving products and […]

State Audit: Broadcasters Owe $15 Mil. In Taxes And Penalties

State broadcasters may have to pay as much as $15 million in back taxes and penalties unless a bill now in the Ways & Means Committee of the Massachusetts House […]

Ingalls, Mullen On Software Ag’s List

Six agencies have emerged as semifinalists in the review for the ad account of Software AG Americas. Competing for creative and media chores for the Reston, Va., company are: Ingalls […]

All-Natural Juice Review

Fresh Samantha Selects PR Shop, Seeks Ad Agency BOSTON-Juice maker Fresh Samantha last week tapped Warner Public Relations as its first marketing partner and is conducting an informal review of […]