David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

Given a One-Two Punch

Changes at Vail, Salomon Send K/D Reeling BOSTON–Just one week after losing the Salomon North America account, Kelley/Dexter’s status as agency of record for Vail Resorts appears to be headed […]

Central Artery Project Needs Agency Support

Already purported to be the most costly public works project in the nation’s history, the $11 billion Central Artery/Tunnel Project is preparing to spend an additional $750,000 for communications assistance. […]

Berenson in Search of CD, Again

Just seven months after importing Ron Rossi from Bozell Direct in New York as vice president and creative director, Berenson, Isham & Partners is once again looking for creative leadership. […]

KSV Breaks Campaign For Cellular One of Vt.

Copywriter Uses Former Boss, Rich Herstek, In a Radio Spot as Psychopathic Stalker BOSTON–A former employee of Houston Herstek Favat has cast creative director Rich Herstek as a cackling psychopath […]

Liberty Bank Secures Consultant

Conn.-Based Client Seeks Shop to Develop Community Image BOSTON–Liberty Bank is in the early stages of evaluating agencies to handle its ad account, which includes both creative and media chores. […]

Clarke Goward Wins And Loses

D’Angelo Account Arrives as Eastpak Exits BOSTON–Clarke Goward last week bid farewell to 14-year client Eastpak but welcomed aboard new business from D’Angelo Sandwich Shops. Agency official Mike Norton estimated […]

A Minimal Blues Spot

Holland Mark Bows First Work for Insurer BOSTON–Holland Mark Martin Edmund’s inaugural television commercial for Blue Cross & Blue Shield of Massachusetts uses a stark, hyperrealistic approach. The 30-second spot, […]

Cabletron Initiates Agency Search

Slumping Client Contacts a Dozen Shops for $10-15 Mil. Account BOSTON–Networking company Cabletron Systems has sent requests for proposals to agencies regarding its ad account, which is currently handled in-house. […]

First Union In Review

First Union Corp. is looking to consolidate its direct marketing business, now split among more than a dozen shops, at one or two large direct marketing agencies, according to the […]

First Union Taps Pile

First Union Corp. is looking to consolidate its direct marketing business, now split among more than a dozen shops, at one or two large direct marketing agencies, sources said. The […]