David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

Clarke Goward Serves Up Attitude For Downtown Pub

Blowing foam in the face of snooty bars that care more about creating ambience and pricey microbrews than serving a great glass of beer, Clarke Goward has fashioned a print […]

Creative Duo Exits Vermont Shop To Open Own Low-Cost Agency

Creative director Ken Millman and art director Jon Shenton have left The Hayes Group in Williston, Vt., and set up their own agency, Spike Advertising. Millman, who was a creative […]

Massport Names Shops

Four finalists have been named to compete against incumbent Greenberg Seronick O’Leary & Partners in the review for the ad account of the Massachusetts Port Authority. Selected to contend for […]

Weber Continues Buying Spree, Purchases Public Affairs Firm

As part of its ongoing mission to build a global network, Weber Public Relations Worldwide has acquired Ryan McGinn, a public affairs and crisis communications agency in Arlington, Va. Dan […]

Reebok Golf Uses In-house Staff, Heater for TV and Print Campaign

Reebok Golf has moved its print assignment to Heater Advertising here and shifted TV work in-house, creating spots with the help of production company National Ministry of Design. Media buying […]

McKay Fried Enters Fashion Arena

Boston Shop Partners With The Larkin Group to Pitch Designers BOSTON–The Larkin Group, which specializes in trade shows for the fashion industry, has teamed up with McKay Fried & Partners […]

Arnold Division To Power Up Florida Utility

The Jacksonville Electric Authority has tapped Wickersham Hunt Schwantner for an integrated marketing communications program. Owned by Arnold Communications in Boston, Wickersham Hunt will work with the Jacksonville, Fla., utility […]

Kelley Habib Hires Marketing Veteran To Oversee Its Newly Created Cultural Tourism Division

As part of an ongoing effort to reshape itself as a generalist agency, Kelley Habib John Integrated Marketing has formed a cultural tourism division. The Boston shop has hired veteran […]

Boston Beer To Boost Ad Spending

The brewer of Samuel Adams is preparing to launch what may be the most expensive advertising blitz in the company’s history, sources said. Boston Beer Co. has allocated $15-20 million […]

Greenberg Selects David Sarlitto To Helm Direct Marketing Unit

David Sarlitto has joined Greenberg Seronick O’Leary & Partners as managing director of the shop’s fledgling direct marketing group. Just weeks ago, Sarlitto and a small staff comprising the direct […]