Portrait of David Berkowitz

David Berkowitz

David Berkowitz is principal of consultancy Serial Marketer.

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CES Deemed 2019 ‘The Year of Voice,’ Meaning We’re Still Years Away From That Reality

Performance Marketing

Opinion: Just like how 1995 was ‘the year of mobile.’

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How Marketing for a Startup Versus an Agency Overlaps and Differs

Agencies

Regardless of where you end up, the grass will always look greener on the other side.

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5 Reasons Brands Could Be the Next Victims of Fake News

Brand Marketing

Marketers and publishers need to shed their respective click fetish and make social platforms more trusted havens for consumers and audiences.

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Why 2017 Must Be the Year Marketers and Media Rebuild Trust

Brand Marketing

In 2016, we lost legends like Muhammad Ali, Sharon Jones, John Glenn, David Bowie, Leonard Cohen and Gwen Ifill.

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8 Ways You Should Be Using LinkedIn (but Probably Aren’t)

Performance Marketing

LinkedIn, that workhorse of social networks, lacks a lot of the excitement of its peers. It doesn't have Facebook's 1 billion daily active users, Twitter's real-time cachet or Snapchat's undying [...]

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Bringing Your Brand to Life(casting)

Performance Marketing

The biggest threat to privacy today isn't from governments, corporations, hackers or terrorists. It's from people who use the latest social-media technologies to broadcast events of their lives, from minutiae [...]

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