David Berkowitz is principal of consultancy Serial Marketer.
Opinion: Just like how 1995 was ‘the year of mobile.’
Regardless of where you end up, the grass will always look greener on the other side.
Marketers and publishers need to shed their respective click fetish and make social platforms more trusted havens for consumers and audiences.
In 2016, we lost legends like Muhammad Ali, Sharon Jones, John Glenn, David Bowie, Leonard Cohen and Gwen Ifill.
LinkedIn, that workhorse of social networks, lacks a lot of the excitement of its peers. It doesn't have Facebook's 1 billion daily active users, Twitter's real-time cachet or Snapchat's undying [...]