Darrick Li
As vp, business development and strategic partnerships, North America at Standard Media Index, Darrick Li has over 14 years of measurement, media and advertising experience. Prior to SMI, he held a senior role at Comscore, Inc., working with the leading agencies, publishers, and marketers across digital media.
‘The Bird Is Freed,’ but Will Advertisers Stay?
Will Twitter being private provide greater value to advertisers, or will advertising on the platform lose its ROI?