Corinne Grinapol
Corinne Grinapol covers the media and publishing industry as a longtime contributor for mediabistro.com and, later, Adweek.
5 Execs Discuss the Challenge of Incorporating New Technologies Into Their Work
Performance Marketing
Attendees of Elevate: AI discuss struggles of incorporating AI and other new technologies into the business models.
Adweek’s Elevate: AI Summit Took on Prediction, Personalization and Hype
Performance Marketing
Speakers broadly addressed what artificial intelligence can and will be able to do.
Is Voice Living Up to Its Early Hype, and Is It Worth Investing in for Brands?
Performance Marketing
Elevate: AI panelists debated the question of the tech's future.
What Marketers Are (and Aren’t Yet) Doing With Artificial Intelligence
Performance Marketing
Execs from Visa and TGI Fridays talk discussed the future of machines at Adweek’s Elevate: AI summit.
How Hearst Went From Legacy Brand to Digital Media Powerhouse
Performance Marketing
The company garnered 15 billion video views in 2017.
What Publications Need to Think About Before Going the Consultancy Route
Performance Marketing
Get advice from those who have been there.
5 Things You Might Not Know About Martha Stewart
Performance Marketing
Let's start with the fact that she owns a Tesla.
Teen Vogue EIC Elaine Welteroth Unpacks the Brand’s Political Awakening
Performance Marketing
She talked about the pub's journey at Adweek's Elevate summit.
Why Publishers Need to Focus on Audience and Brand as They Step Up Their Video Efforts
Performance Marketing
Let's talk about the pivot to video.
It’s Been a Year Since NPR Ended Its Comments Section
Performance Marketing
And it's staying that way.