Portrait of Collette Eccleston

Collette Eccleston

Collette Eccleston is svp of the Pragmatic Brain Science Institute at LRW.

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How to Leverage Nostalgia-Based Marketing in a Coronavirus World

Voice

We need feelings of familiarity in campaigns right now.

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Brands Will Pay a Steep Price If They Don’t Say Something

Voice

People's need for security is more heightened than ever—both our physical health and justice for all.