Portrait of Cihan Ergür, VP of Global Partnerships, 9-16

Cihan Ergür, VP of Global Partnerships, 9-16


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Producing Social Video Doesn’t Have to Break Marketers’ Backs or Budgets

While the idea of producing daily content may seem daunting for some marketers, it’s necessary to remember that not all content is as involved as a 30-second spot for TV.

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Yes, You Can Repurpose Your Videos for Vertical

Marketers spend a lot of time optimizing in the name of hitting their KPIs: optimizing budget, optimizing targeting and optimizing creative to boost ad performance.