Christopher Karpenko, Executive Director, Brand Marketing, USPS

  • This is a Profile

    What Happens When Digital Tools and Physical Mail Combine

    As a marketer, you know that converting a consumer in today’s distracted world takes a sustained effort across multiple channels and platforms

    This is a Profile

    How to Retarget Consumers IRL

    Ad retargeting has long been an effective go-to for digital marketers. Guess how digitally powered direct mail comes into play?

    This is a Profile

    Timing Can Make or Break Your Omnichannel Campaigns

    Timing can make or break an omnichannel campaign. Oversaturate a prospect with messages and they’ll tune you out. But if you can build a cadence of messages that form a convincing narrative, you’ll have consumers converting in droves.

    This is a Profile

    The Best Way to Reach Digital Consumers? How About Direct Mail

    The best way to reach customers? Connect the effectiveness of a physical medium with the intelligence of digital. In other words, it’s time to take a fresh look at tactics like direct mail.