Christine Birkner

Christine Birkner

Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.

4 Influencers Break Away From a Dystopian Future in Adidas’ Edgy New Campaign

Adidas invites sneaker fans to build their own futures by breaking away from a dystopian world in an edgy new campaign for Adidas Originals.

Nespresso Steams (and Sues) Over Rival Coffee Brand’s Clooney Clone

Two coffee brands are fighting over George Clooney. Then again, who wouldn't? Nespresso, which has employed Clooney as its pitchman in international markets since 2006 and launched a U.S. ad featuring Clooney and Danny DeVito in November, is suing coffee company Israeli Espresso Club over ads employing a Clooney lookalike. 

Competitors Are Taking Chobani to Court Over ‘Scare Tactics’ Used in Its Ads

The Greek yogurt wars just got uglier. Chobani has long based its advertising and marketing on its products' natural ingredients, but two Chobani ads claiming Dannon and Yoplait's Greek-style yogurts are laced with chlorine and pesticides, respectively, landed the Greek yogurt giant in court this month.