Christine Birkner

Christine Birkner

Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.

Grey Made Its 100th Anniversary Logo From Its Employees’ Brain Waves

The multicolor centennial logo is a statement about the agency’s innovative, creative culture and how much it values the 5,000 people who work there.

Forging Long-lasting Relationships Is the Foundation of This Philly Shop

Harmelin Media has grown to $600 million in billings since it was founded in 1982.

FCB Brazil Created a Calculator to Show Newspaper Readers the Cost of Government Corruption

The newspaper's calculator shows how corruption impacts real-life services.

NHL Legends Star in This Emotional Tribute to the 125-Year-Old Stanley Cup

A celebration of the history of the league and the Stanley Cup.

Industrious Teen Falls Short of Retweet Goal—but Wendy’s Gives Him Nuggets for a Year Anyway

The 16-year-old needed to get 18 million retweets. He got 3.4 million, a Twitter record, and that was good enough for Wendy’s.

A Nerdy Atlanta Braves Groundskeeper Belts Out Bon Jovi in SunTrust’s Latest Ad

The spot is all about inspiring financial confidence.

How Clothing Brands Are Embracing Transparency to Meet the Growing Demand for Sustainable Apparel

Patagonia, Everlane and PACT cater to shoppers who are placing a higher value on where their clothing comes from and how it’s made.

Fender and Jose Cuervo Just Made a Guitar Out of Agave

The new Stratocaster is the latest in a series of efforts from the tequila-maker to find interesting ways to use the plant.

The Impact of Coca-Cola’s Job Cuts on Its Marketing Is Unclear for Now

The beverage giant's 1,200 layoffs are part of its plan to accelerate growth as soda sales slump.

Nascar Taps 14-Year-Old Director for New Ad, Stepping Up Efforts to Attract Younger Fans and Promote Education

The campaign promotes the racing association's Acceleration Nation program, which focuses on STEM.