Chris Thilk

Chris Thilk

Chris Thilk is a freelance writer and content strategy consultant in the Chicago suburbs. You can find him at ChrisThilk.com, where he shares his thoughts on content marketing, media and movie marketing.

Why Rogue One Faces Marketing Challenges That No Other Star Wars Movie Has

Here we are, about two months out from the release of a new Star Wars movie, Rogue One: A Star Wars Story. It's safe to assume at least a decent percentage of you are waiting anxiously to head to theaters and journey once more to a galaxy far, far away. But the marketing and advertising for the movie has faced, and will continue to face, some interesting challenges that haven't been in front of previous movies.

2 New Movie Trailers From This Week Show How Hollywood Is Evolving the Format

There's been a movement in two directions over the past few years in how movie trailers are edited and assembled. They've adapted to new media platforms and audience tastes to more effectively and efficiently sell movies to audiences, making sure to present a product that has maximum appeal, showing a movie that is absolutely worth … whatever the call to action is. That might be dropping $10 and three hours at the theater, it might be the cost of a VOD rental, it might be the decision to maintain or begin a Netflix or Amazon Prime subscription. Two bits of movie marketing from earlier this week show a couple of ways in which trailers are changing to get people's attention.

Movie Marketers Are Already Whipping Up Cool New iMessage Stickers for iOS 10

Earlier this week, Apple finally made iOS 10 available for everyone to download. A big part of the launch was a lot of new features for the iMessage app. But what really got people's attention (because the internet is less about functionality than about kitschy features) was that you can now add stickers to your iMessage conversations.  Stickers, in case you're not 15 years old, are little graphics you can append to pictures you're sending to friends via iMessage. They're similar to the stickers you can now add to pictures on Twitter and in Snapchat filters, and are part of the trend of media personalization on social networks and messaging apps, meant to let people find new and interesting ways to express themselves by customizing their photos. 

Here Are the Winners and Losers of This Summer’s Movie Marketing

It's September, which means a few things: School is back in session. Squirrels are starting to hunt for and bury their winter food. We're all pulling hoodies out from the back of our closet. Pumpkin-spice has reemerged from its summer hibernation. And the summer movie season is officially in the rearview mirror.

Why Don’t Movie Studios Produce Their Own Podcasts? Blame Paris Hilton (Maybe)

When I saw Adweek was taking a look at how marketers and advertisers in various industries are using audio as part of the mix, I thought, "Great! There's plenty to talk about there when it comes to how movie studios do it." Yeah, not so much.