Chris Smith

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Does Live Video Make Sense for Your Brand?

Performance Marketing

Opinion: Do we have something of value to bring to social conversations?

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The 3 Biggest Mistakes Top Marketers Make

Performance Marketing

Opinion: While marketers are becoming more efficient by using new technology, many are still making errors that cost them money.

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Better the Devil You Know: The Two Best (and Cheapest) Facebook Audiences

Performance Marketing

Opinion: For new businesses with restricted budgets, it’s better to start by going after the people that you already know are interested, rather than trying to get in front of [...]