Chris Smith

Does Live Video Make Sense for Your Brand?

Opinion: Do we have something of value to bring to social conversations?

The 3 Biggest Mistakes Top Marketers Make

Opinion: While marketers are becoming more efficient by using new technology, many are still making errors that cost them money.

Better the Devil You Know: The Two Best (and Cheapest) Facebook Audiences

Opinion: For new businesses with restricted budgets, it’s better to start by going after the people that you already know are interested, rather than trying to get in front of strangers and seducing them.