Chris Falkner, Head of TV, Cuebiq
If You Want to Know the ROI of Your TV Buys, Start Using Footfall Attribution
TV ads are now much more effective in gauging performance because they’re able to close the loop on the customer journey and identify the moments that lead to actual purchase.
Non-Traditional Audiences Are Changing Linear TV
TV can now become part of a measurable cross-channel campaign that starts in the living room and ends at the cash register.