Char B. Pagar

Char B. Pagar is an attorney and partner at VLP Law Group. Reach her at CPagar@VLPLawGroup.com.

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The Legal Lowdown on Marketing and Advertising in 2017

Performance Marketing

A number of developments are likely to impact the legal landscape for marketing and advertising in 2017. Regulatory changes stemming from the presidential transition, as well as developments in class [...]

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FTC Releases Guidance on Native Advertising

Performance Marketing

“Native advertising” — the practice of integrating advertising with editorial content — has exploded in recent years. Spending in this area is expected to exceed $20 billion by 2018. Advertisers [...]