Cassandra McNeill

Cassandra McNeill is the senior manager of content marketing at GutCheck, and has experience in marketing, research, journalism, and advertising. She lives in colorful Colorado with her husband and dog, and enjoys concerts, food, yoga, and traveling.

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How Will Your Audience Receive Your New Product?

Performance Marketing

Product innovation is necessary for every company to grow and evolve in a competitive market. But if your audience “doesn’t get” your new product, success is much less of a [...]