Casey Wilson is Vice President, Digital Media at Chacka Marketing in Tampa, Fla. where she oversees global digital media planning and buying.
Viewability: How to Act on This Gift to Advertisers and Return to Advertising Transparency
Viewability and engagement signals provide advertisers with the right tools to measure ad effectiveness and to determine whether or not they're spending their media dollars effectively. Two of the most [...]
The Importance of Using Social Media in B2B Advertising
While most marketers are aware of the value of social networks in B2C campaigns, they often overlook social media as a key component of B2B advertising efforts. Dispelling the myth [...]