Caitlin Palmieri

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Zara Removes Pepe the Frog Skirt After Social Media Outrage

Performance Marketing

Zara recently withdrew apparel featuring a controversial cartoon image, Pepe the Frog, a meme that is considered a symbol of the alt-right.

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UPS Announces Rate Increase

Ecommerce

On Friday, UPS added a 4.9 percent rate hike for consumers and businesses in the U.S., Canada and Puerto Rico who are shipping items weighing more than 150 pounds.

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5 Social Media Marketing Tips for the Holiday Season

Performance Marketing

The holiday shopping season is nearly upon us, and Facebook IQ, a social data analytics platform, gift-wrapped five key areas for marketers to focus on. In the below infographic, 5 Ways to [...]

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Email Still Top Digital Marketing Channel

Email Marketing

With the holiday season upon us, marketers need to know and be able to rely on their strongest channel for engaging customers and prospects. Direct IQ recently reported that email [...]

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Dove Personalizes Marketing Messages With Emojis

Mobile

Brands are moving beyond the banner ad and straight to emjois. In today's increasingly digital environment, 74 percent of people report using emojis daily, and 67 percent of all women [...]

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Shopping on the Small Screen: How to Optimize Mobile

Mobile

Mobile is the top digital channel of 2015. According to a new infographic from membership-based retailer DirectBuy, 29 percent of U.S. adults describe their smartphone as something they can't live [...]

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Facebook Continues E-Commerce Push With Shopping Tab

Performance Marketing

This week, Facebook quietly rolled out new e-commerce capabilities on the platform. Now when scrolling profiles, you'll be able to see a section filled with product listings entirely separate of [...]

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The Influence of Influencers: How Bloggers Are Changing Brand Marketing

Performance Marketing

Content generation has been a hot topic in brand marketing recently. If you're not expanding your brand through content, it will likely fall behind. Big-box retailers such as Old Navy [...]

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What’s the Mobile Marketing Blind Spot Costing You?

Mobile

With growing consumer adoption of smartphones and increased usage of "click to call," consumers are creating a blind spot for marketers. The blind spot? Phone calls. DialogTech, formerly known as [...]

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Coca-Cola Creates Emoji for Social Marketing Campaign

Performance Marketing

Coca-Cola is trying to cash in on the emoji craze. The soft drink brand has partnered with Twitter to test the effectiveness of the quirky pictograms in advertisements on the [...]