Zara Removes Pepe the Frog Skirt After Social Media Outrage
Zara recently withdrew apparel featuring a controversial cartoon image, Pepe the Frog, a meme that is considered a symbol of the alt-right.
5 Social Media Marketing Tips for the Holiday Season
The holiday shopping season is nearly upon us, and Facebook IQ, a social data analytics platform, gift-wrapped five key areas for marketers to focus on. In the below infographic, 5 Ways to [...]
Shopping on the Small Screen: How to Optimize Mobile
Mobile is the top digital channel of 2015. According to a new infographic from membership-based retailer DirectBuy, 29 percent of U.S. adults describe their smartphone as something they can't live [...]
Facebook Continues E-Commerce Push With Shopping Tab
This week, Facebook quietly rolled out new e-commerce capabilities on the platform. Now when scrolling profiles, you'll be able to see a section filled with product listings entirely separate of [...]
The Influence of Influencers: How Bloggers Are Changing Brand Marketing
Content generation has been a hot topic in brand marketing recently. If you're not expanding your brand through content, it will likely fall behind. Big-box retailers such as Old Navy [...]
What’s the Mobile Marketing Blind Spot Costing You?
With growing consumer adoption of smartphones and increased usage of "click to call," consumers are creating a blind spot for marketers. The blind spot? Phone calls. DialogTech, formerly known as [...]
Coca-Cola Creates Emoji for Social Marketing Campaign
Coca-Cola is trying to cash in on the emoji craze. The soft drink brand has partnered with Twitter to test the effectiveness of the quirky pictograms in advertisements on the [...]