Bryan Specht, Chief Growth and Innovation Officer, ICF Next
The 3 Cs of Participation Marketing
It may sound crazy, but a single tweet brought the NBA into a raging protest movement in Hong Kong. How? It’s simple—its customers are more than fans who buy jerseys.
Stop Obsessing About Experiences, Start Enabling Participation
Here's what marketers, companies and causes should really seek to achieve through the experiences they create.