Bryan Specht, Chief Growth and Innovation Officer, ICF Next

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    The 3 Cs of Participation Marketing

    It may sound crazy, but a single tweet brought the NBA into a raging protest movement in Hong Kong. How? It’s simple—its customers are more than fans who buy jerseys.

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    Stop Obsessing About Experiences, Start Enabling Participation

    Here's what marketers, companies and causes should really seek to achieve through the experiences they create.