Brooke Patton
Brooke Patton is a research content specialist at GutCheck, a global, agile market research firm based out of Denver.
Why Behavioral Science Is Critical to Marketing and Research
Performance Marketing
What if we could identify consumers’ underlying emotions or motivations to improve our understanding of whether they were actually going to purchase a product? Over the past few years, marketing [...]
Big Data: What It Is and How to Analyze It
Performance Marketing
What really is big data? Big data encompasses extremely large datasets that can be analyzed to reveal more in-depth insights, patterns, trends and even help predict future outcomes. But what [...]
4 Benefits of Applying Marketing Analytics
Performance Marketing
Marketing analytics is no small subject in today’s world of business. In fact, according to Transparency Market Research, the marketing analytics industry is set to grow by roughly 14% by [...]
Understanding and Leveraging Big Data for Audience Insights
Performance Marketing
Big data can be defined as extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions — it [...]