Brittany Richter Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column. Opinion Contributor @belizabeth86Brittany Richter is vp, head of social media at iProspect where she oversees the vision and strategic activation of paid and organic social media across iProspect’s U.S. offices. Voice Measurements Become More Efficient Once Advertisers Realize Metrics Aren’t Everything Only focus on what matters to your specific business or campaign. Voice 3 Things to Keep in Mind While Building Out a Social Strategy Algorithms and fleeting consumer attention also come into play. Voice Brands Hesitated With Marketing on Social Media, and They’re Doing the Same With Influencers As algorithms change, it's becoming a more trustworthy strategy.