Brittany Richter

Brittany Richter

Opinion Contributor
Brittany Richter is vp, head of social media at iProspect where she oversees the vision and strategic activation of paid and organic social media across iProspect’s U.S. offices.

Measurements Become More Efficient Once Advertisers Realize Metrics Aren’t Everything

Only focus on what matters to your specific business or campaign.

3 Things to Keep in Mind While Building Out a Social Strategy

Algorithms and fleeting consumer attention also come into play.

Brands Hesitated With Marketing on Social Media, and They’re Doing the Same With Influencers

As algorithms change, it's becoming a more trustworthy strategy.