Brian Wong is the CEO and co-founder of Kiip and author of The Cheat Code.
Gen Z Will Dismantle the Duopoly Unless They’re Taken More Seriously
These walled gardens don't stand a chance.
Advertisers Need to Buckle Down on These 3 Problem Areas or Risk Increased Mobile Ad Fraud
Without clear-cut boundaries and definitions, it'll keep occurring.
As Programmatic Continues to Fall Short, Here Are 4 Ways to Push Toward Premium
Advertisers need to coordinate so this change can happen.