Brian Stempeck

Brian Stempeck

Opinion Contributor
Brian Stempeck is chief client officer at The Trade Desk.

How Marketers Can Prepare for Unintended Consequences of AI

Goals need to be specific and practices should be honed to achieve them.

TV’s Landscape Is Evolving, and Marketers Need to Adapt

CTV and traditional are on path to collide.

The Big Topics of Conversation at Cannes This Year

The advertising industry's annual party on the French Riviera might be over, but its impact is only beginning to be felt.

3 Things the Most Advanced Marketers and Their Agencies Are Doing Today

When something is overwhelming and complex, people gravitate to simple solutions. For example, free trade and immigration are messy issues at the forefront of this year's presidential race. Yet 'build a wall' has emerged the fix-all campaign promise from a leading candidate.