Portrait of Brian Solis

Brian Solis

Adweek opinion contributor Brian Solis is global innovation evangelist at Salesforce, a digital anthropologist and a best-selling author.

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You Need a Rapid-Response Team for the New Era of Fast Advertising

Performance Marketing

Fast advertising is here to stay.

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How Covid Memories Will Open New Connections Between Brands and Consumers

Agencies

The pandemic forced changes in all our lives, a far longer time than the 66 days it is estimated to take, on average, for new behaviors to become automatic. These [...]

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Demand Measures to Protect Your Brand Users and Their Consumer Experience

Voice

Are platforms incentivized by growth or safety by design? Brian Solis looks at what brands should do.

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Research Shows How Mobile-First Affects Brand Style and Experience

Voice

One of the hottest growth segments in the retail industry right now is BOPIS (buy online, pickup in-store).

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