Brendan Menapace

Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

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Eminem Is Hiding New Album Announcement in Fake Pharmaceutical Promotions

Performance Marketing

People looking at a banner for a what appears to be a new miracle drug called Revival might be disappointed that the advertised drug won't, in fact, help them to [...]

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How Companies Can Market Legal Marijuana

Performance Marketing

Canadian lawmakers are slated to decide today if marketers can promote legal marijuana.

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25 Customer Passwords Marketers Shouldn’t Allow

General

Allowing customers to keep passwords like "password" may not be good for privacy and may make marketers' sites more vulnerable.

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$15 Million Funding for Start-Up Tying Direct Mail to Online Behavior

Performance Marketing

Have you ever noticed that after shopping for, let's say, a new pair of shoes, you see ads for the exact shoes you were looking at pop up on social [...]