Brendan Gahan

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Video Killed the Brand Star

Performance Marketing

Opinion: How influencers compete with the largest companies.

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The Best Social Media Influencers Do These 5 Things

Performance Marketing

Opinion: I recently spoke with Instagram star and YouTube personality Zach King about what it takes to turn creative brand promotion into a successful business.

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Micro-Influencers and the Blind Spot in Your Influencer Marketing

Performance Marketing

Opinion: The marketing world is poisoning this invaluable well by applying the same bad habits seen with larger-scale influencers to the new, “untapped” audiences of smaller, micro-influencers. Brands too often [...]