BlueConic

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What Digital Transformation at Lightspeed Looks Like

When the pandemic started, brands across the spectrum realized they didn’t have enough data or customer connections to keep business going virtually.

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How Heineken USA Built a Best-in-Class First-Party Data Strategy

The story of how the legendary beer company overcame a historical lack of direct relationships to build a first-party data strategy is one of exciting innovation and quick thinking.

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Defining Identity Once and for All

You know you need an identity framework to survive the depreciation of the cookie, but do you know all the mechanisms that make up a successful one and how they [...]

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How Publishers Can Turn First-Party Data Into a Strategic Asset

Third-party cookie deprecation, the continued rise of the walled gardens and privacy regulations have pushed media and publishing companies to the brink.