Bill Alena

Bill Alena is CRO of Kiip. He was formerly CRO of Meet Group, responsible for monetizing inventory for one of the world's largest mobile publishers.

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The Internet Cookie Is Dead, and Marketers Should Plan for a Content-First World


You’d be hard pressed to find anyone in the digital ad business who didn’t understand that the cookie’s days were numbered. But the news of Google Chrome's privacy updates showed [...]