Ben Feldman
Ben Feldman is svp strategy and innovation at NYIAX. Ben works closely with teams to help drive the company’s product and operational concepts.
Returning to a Contextual Model Might Help Solve Transparency Issues
In a context model, the ad follows the media, not the consumer; buyers and sellers trade media, not audiences.
Why Publishers Need to Embrace Continuous Upfronts
Convergent TV
Opinion: An annual burst is, frankly, out of date.
Marketers Continuously Fail to Understand the True Value of Media
Programmatic
They’re often under or overpaying with ad spend.
4 Ways Blockchain Can Address Some of Marketing’s Biggest Challenges
Programmatic
It can be used to solve issues that arise with data portability, the ad-tech tax, GDPR and more.