Beerud Sheth Social Pro Daily The Evolution of Messaging: How IP Messaging Is Upending SMS Opinion: Early adopters stand to benefit immensely. Social Pro Daily Messenger Marketing: The Next Frontier for Business Growth Opinion: Traditional channels such as emails and SMS are vulnerable to spam. Social Pro Daily There Can Be No Denying It: Bots Are Now Marketers Opinion: Today, a brand must become an assistant, friend, adviser and guide.