Beerud Sheth

The Evolution of Messaging: How IP Messaging Is Upending SMS

Opinion: Early adopters stand to benefit immensely.

Messenger Marketing: The Next Frontier for Business Growth

Opinion: Traditional channels such as emails and SMS are vulnerable to spam.

There Can Be No Denying It: Bots Are Now Marketers

Opinion: Today, a brand must become an assistant, friend, adviser and guide.