Barbara Lippert
Classical studies
Brand Marketing
The idea is to have a coupla twentysomethings hanging around, talking about classics--TV, football, and cars. (And while we're at it, of course, there's nothing like the "crisp, clean classic [...]
Allstate’s Holiday ‘Mayhem’ in High Gear
Brand Marketing
Let’s see: if a tree falls on the highway, and no one hears it, can it still be “Mayhem”? Yup, especially if it’s Dean Winters playing the perfect Douglas fir, [...]
Mommy Dearest
Brand Marketing
Samantha Bee in a “Love to give” campaign for eBay? In addition to all the harmonious “e”s and “b”s involved, it sounds like a natural match. Bee is The Daily [...]
‘Tis the Season for Infomercials
Brand Marketing
With Black Friday and Cyber Monday ahead, our critic, Barbara Lippert, decided to keep her shopping old school and focus only on infomercials. With over-the-top promises, repetitive demos and hideous [...]
Featured Video: ‘Tis the Season for Infomercials
Brand Marketing
With Black Friday and Cyber Monday ahead, our critic, Barbara Lippert, decided to keep her shopping old school and focus only on infomercials. With over-the-top promises, repetitive demos and hideous [...]
Video: Shell-Shocked – Mr. Peanut Speaks
Brand Marketing
Tension! Conflict! Human frailty! A cracked head! And that’s only the first 20 seconds of this new commercial for Planters, featuring a Mr. Peanut who speaks for the first time [...]
Featured Video: Shell-Shock—Mr. Peanut Speaks
Brand Marketing
Tension! Conflict! Human frailty! A cracked head! And that’s only the first 20 seconds of this new commercial for Planters, featuring a Mr. Peanut who speaks for the first time [...]
The Good Fight
Brand Marketing
It wasn’t much of a surprise that Activision’s Call of Duty: Black Ops raked in $360 million in the first 24 hours of sales. A built-in core of gamers had [...]
‘Call of Duty’ Spot Is Near Perfect
Brand Marketing
It wasn’t much of a surprise that Activision’s Call of Duty: Black Ops raked in $360 million in the first 24 hours of sales. A built-in core of gamers had [...]
Loco AmEx Promo Takes Conan to India
Brand Marketing
The long-awaited Conan show debuted last night on TBS. And while it was a solid start, one of the best things about the opener is that it means no more [...]
Why Goodby’s New Work for Chevy Is a Retread
Brand Marketing
Shortly after Watch the spots here.) Where, in all of this nostalgia, is the pay-off for the modern buyer? There’s almost nothing here about the joy of driving or car [...]
On the Road — Again
Brand Marketing
Shortly after the Chevy campaign from Goodby, Silverstein & Partners broke during the World Series, Internet bloggers began making fun of the spot’s tagline, “Chevy runs deep” — some even [...]
HP’s Baby Driver Hits Fast Lane
Brand Marketing
Call him “Speed face.” As the bald-headed, purse-lipped star of a mesmerizing new spot from Goodby, Silverstein & Partners for HP e-printers, this baby is shown zooming across the country’s [...]
HP’s Baby Driver Hits Fast Lane
Brand Marketing
Call him “Speed face.” As the bald-headed, purse-lipped star of this mesmerizing new spot from Goodby, Silverstein & Partners for HP e-printers, this baby is shown zooming across the country’s [...]
Lois Brings Specs Into Superfocus
Brand Marketing
“The more I think and write about Mad Men, the more I take the show as a personal insult,” wrote George Lois, ad industry legend and original Mad Man (although [...]