B. Bonin Bough
First making waves in the brand marketing scene at PepsiCo, Bonin Bough was an iconic early adopter who led the brand's digital and social marketing globally from 2008 to 2012. From there, he moved to Kraft Foods, which soon transitioned to its new identity as Mondelez International. Bough led the package goods megabrand's consumer engagement, global media and ecommerce initiatives until 2016, when he published his book, Txt Me, and left his marketing day job to host a CNBC investment reality show called Cleveland Hustles, executive produced by LeBron James.
Consumer Rights Management Is the New Battleground for Data-Driven Marketers
What value will people put on their own data?
How AI Encourages Marketers to Be More Thoughtful With Data
Regulations or not, companies should see artificial intelligence as an ally.
As the Advertising Industry Changes, Cannes Tries to Keep Pace
Particularly around inclusivity and allowing consultancies to attend the event.
Upfronts Will Bring Increased Conversation but Needs a Refresh to How It Handles Data
Measurement will need to be fixed.
GE’s Linda Boff on Why Upfronts Needs to Be Uniquely Tailored to Different Marketers
Because the model as it stands is rife with challenges.
Hulu’s Peter Naylor on Why Advertisers Should Take a ‘Marketers-First Look’ During Upfronts
Focusing more on the ‘hearts and minds of viewers.’
To Succeed as Publishers, Brands Must Shed Midcentury Mind-set
It's time to get real. For the last five years, all we've been hearing is that brands are publishers. This means that for the last five years not only have we been lying to ourselves, but we've also been disgracing the real publishers out there who understand how hard it is to monetize content.