Ann-Marie Alcántara

Ann-Marie Alcántara

Ann-Marie Alcántara is a retail reporter for Adweek, focusing on direct-to-consumer brands and ecommerce. She's cataloged the rise of DTC brands as they disrupt retail and how incumbent brands are fighting back. Previously, Ann-Marie was an assistant tech editor at PopSugar, where she covered consumer tech. Her work has appeared in The New York Times, BuzzFeed and more.

How Facebook Ads Are Helping These 2 Retailers Reach New Audiences

The platform helps drive sales.

Should Retailers Prioritize Return Strategies to Keep Consumers Happy?

Why it's worth the hassle, according to experts.

Why Brands Should Be Ready for Alexa Ads, Despite What Amazon Says

And they won’t sound like the ones you hear on the radio.

Amazon Buying Target Isn’t as Likely as One Tech Analyst Seems to Think

Gene Munster's bold prediction might end up being just that.

5 Ecommerce Trends Everyone Should Pay Attention to in 2018

The trends coming in 2018 should at the very least, make the consumer happy.

Millions Use Alexa to Shop, and Brands Need to Start Paying Attention

It's time to wake up and smell the voice-shopping coffee.

For Some Publishers, the Holiday Season Is a Key Way to Boost Ecommerce Sales

Bustle, BuzzFeed, Business Insider, Wired, and Ziff Davis explain their strategy.

Target’s Acquisition of Delivery Startup Shipt Is an Effort to Catch Up With the Rest of the Industry

Hoping to stay competitive with Amazon, Walmart and other retailers.