Anindya Datta, CEO and Founder, Mobilewalla
Time data is not commonly used for ad targeting, but it should be. The power of the time dimension is its ability to identify persistence of behavior.
Poor data quality is a major problem for mobile advertisers, and marketers are forced to bear the costs of this fraud.
Virtually every major telco has thrown its hat into the ad tech ring. They believe they are in a position to monetize their substantial data assets to construct rich consumer [...]