Angela Natividad

Angela Natividad

Adweek contributor
Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.

Ad of the Day: This Remarkable Makeup Ad With High School Girls Has One Hell of a Twist

It isn't often that a makeup ad succeeds in being literally transformative and not just superficially so. But that's the reason for the viral success of this Japanese ad for cosmetics brand Shiseido, which launched less than 10 days ago and has already enjoyed millions of views.

This Art Project Will Transform the Eiffel Tower Into a Forest of Heartbeat-Powered Trees

Ahead of the United Nations Climate Change Conference (COP21) in Paris on Dec. 7-8, conceptual artist Naziha Mestaoui gives us 1heart1tree, an art project that reforests the planet as more people contribute.

Google Invites You to Rediscover Paris Nightlife With Its Exploratory ‘Magic Hours’ Campaign

Yesterday, Google France launched the second edition of "Les Heures Magiques" ("The Magic Hours"), created with 72andSunny Amsterdam. For 31 nights, the interactive, mobile-first campaign will invite Parisians—and tourists—to rediscover the City of Light with a variety of after-sunset activities.

Ad of the Day: This Chills-Inducing Preview of Ronda Rousey’s Next Bout Is the Best Fight Promo Ever

It's hard not to root for UFC world champion Ronda Rousey, but a cinematic promo for her next bout might just leave you undecided.

These Creatives Knitted Outfits for Street Signs as a Way of Asking for Clothes for the Poor

Wool is cool again, and yarn-bombing is a thing. In a nod to the trend, a group of Brazilian creatives started "Doe Agasalho," or "Donate Warm Clothes," a campaign that reminds people to offer clothing to the poor.

Airbnb Offers the Ultimate Halloween Sleepover: A Night in the Paris Catacombs

Looking for the ultimate scare? Airbnb is running a contest that will give two lucky people the chance to sleep in the Catacombs of Paris, home to over 6 million dead and labeled "the world's largest grave."

David Beckham Stars in a Sweeping, Surrealist, Fellini-Inspired Short Film for Belstaff

Brit clothing brand Belstaff partnered with LEGS director Geremy Jasper to bring us "Outlaws," a lush 15-minute epic for the Web featuring David Beckham, Katherine Waterston, Cathy Moriarty and Harvey Keitel.

How 2 Creatives Made It Easier for English Speakers to Pronounce São Paulo’s Street Names

Worried about how you'll get around on your next trip to Brazil? Seeing how much trouble tourists have pronouncing Portuguese street names—which is crucial even in major cities like São Paulo, where just 15 percent of taxi drivers understand English—a creative team from two separate agencies came up with "Universal Signs."

Leo Burnett Invents Temporary Tattoos that Scan Like QR Codes

At international tourism expos, competition to attract attention from foreign tourists is high—and most vendors still rely on flyers to get the message across. So, the Tourism Authority of Thailand came up with a different way to ensure people walked away remembering them: The Tattoo Flyer, a series of temporary tattoos in a variety of styles that can be scanned like a QR code.

How 6 Creatives Around the World Are Helping Refugees Reclaim Their Identities

For advertising folks looking for a way to be part of something bigger than themselves, this inspiring story might just do the trick. Six creatives from different parts of the world joined forces to launch I Am Not a Refugee, a site designed to help refugees find work appropriate to their skills.