Angela Natividad

Angela Natividad

Adweek contributor
Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.

This Homeware Brand’s New Short Is a Truly Strange Tale of Cyborgs and Plastic Home Fittings

Buster + Punch wants you to bow to your robot overlords.

Delsey’s New Animated Film Is Surprisingly Heart-Wrenching for a Suitcase Ad

The brand's connected luggage spot about magical pursuit wants viewers to unplug.

Amsterdam Is Solving Its Gum Litter Problem by Making Shoes Out of Recycled Gum

Why waste it when you can wear it?

Selfridge’s Latest Campaign Explores Luxury as a Concept in Surrealist Film

The brand's first cinematic ad in 40 years questions the meaning of extravagance in today's world.

By Changing a Single Word, Schweppes Hopes to Transform Its Entire Positioning

There's an innocent levity to new positioning that past-tense predecessors sorely lacked.

Etat Libre d’Orange Is Making a Luxury Perfume out of Trash and Worms

"I Am Trash" will challenge conventions

April Fools’ the Day After: Our Roundup of Every Brand Stunt You Missed the First Time Around

Vintage throwbacks, cryptocurrency and so much more.

(Not Quite) April Fools’! Brand Pranks Are Out in Full Force Already

Expect an awful lot of chocolate ... and glitter.

Germany Made Some Bonkers Lotto Ads That Are Obsessed With Your Fingers

What have they done for you lately?

An iPad Turns Boring Old Homework Into an Irresistible Adventure in Apple’s Latest Ad

A forward-thinking spot that's also deeply nostalgic.